Circle patterns in branding and identity design represent unity, wholeness, and continuity, making them powerful visual elements for logos and corporate imagery. Graphic designers utilize circular patterns to create memorable brand identities that convey community, perfection, and cyclical concepts. These patterns range from simple concentric rings to complex mandala-like constructions, each carrying different psychological impacts. In web design, circular pattern backgrounds can guide user attention while maintaining visual harmony. For product packaging, repetitive circle patterns create rhythm and movement on three-dimensional surfaces. The versatility of circle patterns allows them to adapt from high-tech corporate identities to organic, handcrafted brand aesthetics simply through variations in line weight, spacing, and color treatment.
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Patterns
Circles in motion designed by Vineta Rendon. Connect with them on Dribbble; the global community for designers and creative professionals.
layouts
In a striking identity that matches the innovation behind the product itself, Rotterdam-based Studio Dumbar have excelled themselves in a forward-facing brand that combines the technicality of the science behind the shoe, and the organic-tone of voice from the person in front of it. Futurenatural, an innovative shoe design from Adidas, sought a dynamic identity to represent these biological and mechanical contrasts, naturally turning to Studio Dumbar for their unparalleled prowess of refined but impactful branding and superlative motion design.
背景
identidade visual
Logo Design
Identity logo
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